[IxDA Discuss] Asking questions to participants in a positiveor negative way ?

[chiwah liu]

Caroline said :

The only way to find out is to interview some users to get a feeling for the
> types and ranges of opinions that they do have. Then
> you construct your questions. Then you test your questionnaire, and
> interview the test participants about it. By this point you have
> a good chance of getting a decent questionnaire put together and that's
> half the battle of a survey.
>

Thank you for your answer. Our marketing department, with whom I am trying
to work with doesn't do any one-on-one user research before creating a
questionnaire. They just ask client what they want to be measured,
reformulate it and the questionnaire is done!

For the test, they just give it to us and we have to validate it… Which is
not really a test..


Doing one on one user research first could be very time-consuming, what
argument could I say to prove to both the client and the marketing team that
it worth the value ?

Best,
Chiwah