[IxDA Discuss] Asking questions to participants in a positiveor negative way ?

[chiwah liu]

2008/5/22 Chauncey Wilson <chauncey.wilson at gmail.com>:

> Sudman, S., Bradburn, N. M., & Schwarz, N. (1996). Thinking about
> answers: The application of cognitive processes to survey methodology.
> San Francisco, CA: Jossey-Bass.  Thinking About Answers explores
> cognitive issues associated with survey methods. These issues include:
> context effects in surveys, order effects, event dating, counting and
> estimation, and autobiographical memory. The final chapter summarizes
> implications of cognitive research for survey design, administration,
> and interpretation.
>
> Dillman, D. A. (2007). Mail and internet surveys: The tailored design
> method 2007 update with new internet, visual, and mixed-mode guide.
> New York, NY: Wiley.  This book is the third by Dillman who has
> written the most general book of survey guidelines.
>
> Aiken, L. R. (2002). Attitudes and Related Psychosocial Constructs:
> Theories, assessment, and research. Thousands Oaks, CA: Sage
> Publications.  There are many books in social psychology that get into
> scale development. It is worth getting a book like Aiken or another
> book to understand the issues with Likert scaling, Semantic
> Differential scales, odd versus even scales, whether to label each
> scale point or only the end points.
>
>
> Chauncey

Thank you for the books you recommended me. Is there a book that is
particularly valuable? (Because I am not sure I could buy all these books.)

I already have some knowledge about survey and psychometrics so I prefer
like a book that go into detail.



Best,

Chiwah