[IxDA Discuss] Asking questions to participants in a positiveor negative way ?

[Chauncey Wilson]

I would consider Dillman to be the best overall set of guidelines for
survey and questionnaire design and implementation.  Dillman includes
the processing of writing cover letters, recruiting respondents, and
other issues.

Chauncey

On Thu, May 22, 2008 at 6:47 AM, chiwah liu <chiwah.liu at gmail.com> wrote:
>
>
> 2008/5/22 Chauncey Wilson <chauncey.wilson at gmail.com>:
>>
>> Sudman, S., Bradburn, N. M., & Schwarz, N. (1996). Thinking about
>> answers: The application of cognitive processes to survey methodology.
>> San Francisco, CA: Jossey-Bass.  Thinking About Answers explores
>> cognitive issues associated with survey methods. These issues include:
>> context effects in surveys, order effects, event dating, counting and
>> estimation, and autobiographical memory. The final chapter summarizes
>> implications of cognitive research for survey design, administration,
>> and interpretation.
>>
>> Dillman, D. A. (2007). Mail and internet surveys: The tailored design
>> method 2007 update with new internet, visual, and mixed-mode guide.
>> New York, NY: Wiley.  This book is the third by Dillman who has
>> written the most general book of survey guidelines.
>>
>> Aiken, L. R. (2002). Attitudes and Related Psychosocial Constructs:
>> Theories, assessment, and research. Thousands Oaks, CA: Sage
>> Publications.  There are many books in social psychology that get into
>> scale development. It is worth getting a book like Aiken or another
>> book to understand the issues with Likert scaling, Semantic
>> Differential scales, odd versus even scales, whether to label each
>> scale point or only the end points.
>>
>>
>> Chauncey
>
> Thank you for the books you recommended me. Is there a book that is
> particularly valuable? (Because I am not sure I could buy all these books.)
>
> I already have some knowledge about survey and psychometrics so I prefer
> like a book that go into detail.
>
>
>
> Best,
>
> Chiwah