[IxDA Discuss] Interaction Designer in new Ford Commercial

[Alexander Baxevanis]

As an aside, why does it have to be so hard to find most ads? Why are
most companies not smart enough to put them up on their website and
help fuel the buzz?

I realise there may be issues around rights/licensing etc. but I can't
imagine that big companies don't have enough bargaining power to sort
out these issues!

-- Alex

On Thu, May 8, 2008 at 3:27 PM, Alexander Baxevanis
<alex.baxevanis at gmail.com> wrote:
> Couldn't find the original tv spot either, but I found one video on
> their website where they show off their testing with driving
> simulators - they even mention the term "human-machine interaction" :)
>
> It's the last video on that page:
> http://www.fordvehicles.com/forddriveone/
>
> -- Alex
>
> On Thu, May 8, 2008 at 2:42 PM, Dan Saffer <dan at odannyboy.com> wrote:
>> So I'm half watching the TV last night and I look up during a commercial for
>> Ford automobiles, and they are talking about their new navigation system and
>> the guy in the commercial (or an actor claiming to be) says something along
>> the lines of, "I design the user interface. I like taking hard problems and
>> making them simple for people to use."
>>
>> Needless to say, I almost fell out of my chair. Anyone else seen this
>> commercial? I can't find it online, or even reference to it online.
>>
>> As far as I know, this is the first time an interaction designer has
>> appeared on a TV commercial for a product, much less mention bits of our
>> philosophy.
>>
>> Dan
>>
>>
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>