[IxDA Discuss] iPhone 2.0 Game Over? I think not!

[Jeff Axup]

Regarding the Verizon comment, here is the source:
"At one point, Jobs met with some executives from Verizon, who promptly
turned him down. It was hard to blame them. For years, carriers had charged
customers and suppliers for using and selling services over their
proprietary networks."
http://www.wired.com/gadgets/wireless/magazine/16-02/ff_iphone?currentPage=3

It is probably safe to say that Apple pushed the limits of
telco/manufacturer contractual agreements with this deal. The upside is that
Apple did get to call the shots on a lot of the customer experience and
inter-company functionality. The downside is the network and the 2 year
lock-ins. This is hopefully just a small first step towards an environment
with more flexible telco contracts/networks. It was probably too early to
have a bidding war, since only ATT was smart enough to take the risk of this
type of contract. Next time around it may be different.

-Jeff

On Sun, May 4, 2008 at 1:16 PM, Kontra <counternotions at gmail.com> wrote:

> Jared M. Spool:
>
> >  Apple had hoped to get the telcos in a bidding war.
>
> Is there any evidence to this at all, beyond mere pundit speculation?
>
> Apple's AT&T partnership is not the result of 'losing' in a telco 'bidding
> war.'
>
> I'm sure Apple tried many scenarios and talked to many providers.
> Heck, they even filed for elaborate MVNO patents. Talking to telcos
> isn't the same thing as a bidding war on a finished product. Bidding
> war would have likely implied non-GSM *and* GSM phones, inability to
> affect things like visual voice mail, iTunes activation, etc. It's
> important to note that telco bidding war may be Apple's second (or
> perhaps third) round strategy, starting with the next version of the
> iPhone.
>
> --
> Kontra
> http://counternotions.com
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-- 
Thanks,
Jeff
________________________________________________________________________________
Jeff Axup, Ph.D.
Principal Consultant, Mobile Community Design Consulting, San Diego

Research: Mobile Group Research Methods, Social Networks, Group Usability
E-mail: axup <at> userdesign.com
Blog: http://mobilecommunitydesign.com
Moblog: http://memeaddict.blogspot.com

"Designers mine the raw bits of tomorrow. They shape them for the present
day." - Bruce Sterling
________________________________________________________________________________