[IxDA Discuss] can we make it to easy?

[Kontra]

Andrei Herasimchuk:

>  99% of the time, complex products are built poorly because the team
> building them lacked people who knew how to design software more elegantly.

Yes, but that's like saying McDonald's hamburger is not the best meat
dish you ever had. It wasn't designed to serve you one, it's a
fast-food franchise. Apple, on the other hand, tries -- at every turn
-- to tame technology and its complexities. The entire company has
been organized to deliver that end-to-end, as a mission. It's not an
accident that J. Ive is not working for Argos, Creative or Moto.
Complexity merchants like IBM, Microsoft, SAP, etc just have a
different business model, as reflected in their non-strategic design
efforts.

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