[IxDA Discuss] Add to Cart Ethics / Best Practices - Studies?

[Alexander Baxevanis]

Unfortunately it's already a common practice in the travel industry,
which has (quite predictably) not been very popular with consumers:

http://www.smartertravel.com/travel-advice/opt-out-is-still-another-scam.html?id=2360303
http://www.guardian.co.uk/money/2006/mar/11/travelinsurance.insurance

Good luck,
Alex

On Fri, Mar 28, 2008 at 7:22 PM, Thomas Marks <tmarks at sayersmedia.com> wrote:
> Does anyone know of any good studies, reports or resources involving e-
>  commerce/shopping cart ethics or best practices?
>
>  Currently I am working with a site that automatically adds (extended)
>  warranties to products when adding the product to the cart. The
>  customer is in for a surprise when they enter the cart and find a
>  price higher than they would expect, and must remove the warranty
>  (which is subtle and easy to miss) manually.
>
>  I am trying to support the idea that this is having a substantial
>  (negative) impact on cart abandonment rates, and a more long term
>  effect on customer trust and loyalty.
>
>  My personal belief is that this warranty should never be an "opt-out"
>  scenario and it should be treated and marketed as any other up-sell.
>
>  Any data or studies outlining these scenarios would greatly assist me
>  in supporting my position.
>
>  Thanks!
>
>
>  Thomas Marks
>  Front-End Designer
>
>
>
>
>
>
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