[IxDA Discuss] Add to Cart Ethics / Best Practices - Studies?

[Joshua Lane]

I don't have any data or studies to share, but you might want to
bring up the legal angle as well.  By adding the extended warranty to
the cart (without the permission of the user), the company very likely
opens itself up to fraud-related lawsuits.  At the minimum... they're
gonna get a lot of very angry customers canceling the extended
warranty.

Also, is the financial benefit going to outweigh the customer service
costs of people canceling the warranty?  Plus the cost of the loss in
consumer trust?  This whole scenario is also ripe for an internet
backlash (digg/consumerist/etc).

Joshua Lane
Senior Web Designer / Information Architect
Creative B'stro


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Posted from the new ixda.org
http://www.ixda.org/discuss?post=27755