[IxDA Discuss] [EVENT] IxDA-SF presents Alan Cooper, "An Insurgency of Quality", Tuesday March 25

[San Francisco IxDA]

Hello friends-

IxDA-SF is very excited to be presenting Alan Cooper on Tuesday March  
25th at Hot Studio. Alan will be giving us a reprise of his IxDA  
Interaction|08 conference keynote, which caused a stir and much  
dialog in the community about quality and agile development.

This event is free and open to everyone. Please join us and feel free  
to pass on to others!
http://upcoming.yahoo.com/event/452669/?ps=5

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An Insurgency of Quality

In the absence of effective post-industrial age management tools,  
people plead for speed and innovation, but what they really want is  
quality. It's up to us, the interaction designers, to lead the way  
out of the chaotic world of misdirected, misdesigned, and mismanaged  
products to a world where high quality and high tech go hand in hand.  
Alan Cooper will issue a manifesto for revolution, showing us how to  
take control of an industry careening crazily into confusion, and  
restore visibility and manageability, along with higher revenue and  
profit margins, by starting an insurgency of quality.

about Alan Cooper
Alan Cooper is a pioneer of the modern computing era. He is credited  
with creating what many regard as the first serious business software  
for microcomputers, and his groundbreaking work in software invention  
and design has influenced a generation of programmers, designers, and  
business people and helped a generation of users.

For the last 15 years, Alan's interaction design consultancy, Cooper,  
has helped companies invent powerful, usable, desirable digital  
products via his unique methodology, Goal-Directed Design. A  
cornerstone of this method, Personas has been broadly adopted across  
the industry. Alan is the author of two industry best-selling books,  
About Face and The Inmates Are Running the Asylum and is widely known  
as the "Father of Visual Basic".

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Location:
Hot Studio
585 Howard Street, First Floor
San Francisco

Time:
6:30 pm – Social hour with light refreshments
7:00 pm – Presentation

Presented by IxDA-SF and Hot Studio.
Homepage
http://ixda.org/