[IxDA Discuss] Why do crappy interfaces sell?

[Nasir Barday]

What has really worked for me, honestly, is showing off the good that IxD
can do, over and over, until people started seeing the light. Eventually
people within the company start getting convinced that it's worth it to take
the time to do things right. Then a well-designed product eventually makes
it to market, and clients say things like "OMG, this is f*ckin' awesome!" (a
direct quote, no joke). A feather in the cap later, the rest of the company
starts getting the message and gets on the ball.

We're talking about changing perceptions here, which, in my case, took a few
years of hard-hitting talks internally and perservering through rejection
after rejection. It's most effective to start with small projects, and work
your way to bigger ones, so the pain of having an idea ignored is less.

- N