[IxDA Discuss] Why do crappy interfaces sell?

[Nasir Barday]

>
> Interestingly enough (or not), when I was recently digging through HFI's
> CUA list, I noticed a large amount of folks getting certified were in the
> Financial (and Insurance, I believe)--at least in the midwest.
>
> I wonder what we can derive from that?
>
> --Russ


The Finance industry is starting to "catch on" in that they know what this
"usability thing" is. So some firms are throwing money at CUA
certifications. Not that CUA certifications are a bad thing to spend money
on, but the HFI curriculum focuses on testing bad stuff rather than making
it right in the first place. So recommendations end up being "lipstick on a
pig." Would be nice to see how many IxDs are working in Finance vs.
Usability Analysts.

Honestly, with so many people averse to change in this industry, and with so
few competitors, the incentive to become more efficient is not that high
yet.

- N