[IxDA Discuss] Why do crappy interfaces sell?

[Nasir Barday]

I like this question a lot, Bruno. It's really a lot like asking the
question: "How do we teach people how to dress?" I actually describe the
evangelism/education part of my job this way.

The short answer, really, is to build an impressive example product so
people can see the light. No amount of telling people about Fitt's Law, etc.
is as effective as showing people what really can be better. It all comes
down to market maturity: once there is a better product out there (provided
it makes it to market-- I totally empathize with your story), people begin
to accept it and competitors start running around with their hair on fire.

- Nasir