[IxDA Discuss] Why do crappy interfaces sell?

[Nasir Barday]

>> But these kind of products have been around for what? 15 years?

Bruno, I think that's the very root of the problem: inertia. When there are
only one (or few) players in the field, the market for a product tends to
mature slowly. The financial and medical industries are classic examples.
Especially in these industries, upper management sees a different approach
as something that needs additional training and integration work. Never mind
that the "new thing" would make people more efficient and offset the costs.
On the customer and the vendor side, they see it all as extra cost that
doesn't make sense, especially when there are shareholders to report to.

Not sure what the market is for the CD product, but I'm guessing once
another company wants a piece of the pie, it'll come up with a slick new way
to do things and give your client a run for its money. That's when there's
incentive for someone like your  client to use that extra cost to "buy a
competitive advantage." And when the competitors of customers in the market
become more efficient by using the new, more efficient product, they have an
incentive to demand more efficient products, too.

- N