[IxDA Discuss] Cultural variations in how consumers interact withhealthcare websites

[Ferran Alvarez - BRYTE]

Hello from Spain. The same happens here, the user sequence is something like
this:

a) go and have a quick the official product 'website'
b) search at google to see what other users are talking about athe product
c) contact the manufacturer through a website form

This is what I could experience from two projects for chemical and
healthcare-related companies, six and two years ago.

Ferran Alvarez
www.bryte.biz



-----Mensaje original-----
De: discuss-bounces at lists.interactiondesigners.com
[mailto:discuss-bounces at lists.interactiondesigners.com] En nombre de Dante
Murphy
Enviado el: jueves, 10 de enero de 2008 17:00
Para: IxDA
Asunto: [IxDA Discuss] Cultural variations in how consumers interact
withhealthcare websites

Hello all-

My company is trying to convince a client that there is tangible value in
doing research on the differences in how consumers in different parts of the
world interact with healthcare-related websites.  For example, in the US
consumers often question the trustworthiness of a manufacturer's website
about its own products, but may place a lot of trust in an open forum of
other patients and consumers who are not doctors and are not required to
validate their opinions and observations.  Is this true in other parts of
the world?

 

The countries I am specifically targeting are:

Korea

Japan

Germany

Spain

Italy

France

 

If anyone has or knows of any published research, that would be fantastic.
Even anecdotal observations from the global IxDA community are welcome.

 

Thanks in advance for your input.

 

Dante

 

Dante Murphy | Director of Information Architecture | D I G I T A S  H E A L
T H

229 South 18th Street | Rittenhouse Square | Philadelphia, PA 19103 | USA

Email: dmurphy at digitashealth.com 

www.digitashealth.com <http://www.digitashealth.com/>   

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