[IxDA Discuss] Cultural variations in how consumers interact with healthcare websites

[Alexander Baxevanis]

One argument that you can use is that there are big differences in the
way healthcare is being dispensed between most of the countries that
you have mentioned, therefore a "user journey" related to same
healthcare issue may be quite different in of all these countries. It
may or may not include consulting a website, and if it does, it may be
for different reasons or at different stages of the journey.

If you take a look at:

http://en.wikipedia.org/wiki/Healthcare

you can probably substantiate this claim with some real-world examples.

Regards,
Alex

On Jan 10, 2008 4:00 PM, Dante Murphy <dmurphy at digitashealth.com> wrote:
> Hello all-
>
> My company is trying to convince a client that there is tangible value
> in doing research on the differences in how consumers in different parts
> of the world interact with healthcare-related websites.  For example, in
> the US consumers often question the trustworthiness of a manufacturer's
> website about its own products, but may place a lot of trust in an open
> forum of other patients and consumers who are not doctors and are not
> required to validate their opinions and observations.  Is this true in
> other parts of the world?
>
>
>
> The countries I am specifically targeting are:
>
> Korea
>
> Japan
>
> Germany
>
> Spain
>
> Italy
>
> France
>
>
>
> If anyone has or knows of any published research, that would be
> fantastic.  Even anecdotal observations from the global IxDA community
> are welcome.
>
>
>
> Thanks in advance for your input.
>
>
>
> Dante
>
>
>
> Dante Murphy | Director of Information Architecture | D I G I T A S  H E
> A L T H
>
> 229 South 18th Street | Rittenhouse Square | Philadelphia, PA 19103 |
> USA
>
> Email: dmurphy at digitashealth.com
>
> www.digitashealth.com <http://www.digitashealth.com/>
>
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