[IxDA Discuss] SEO and Usability

[Todd Roberts]

To pose a tangential question, if you have a design optimized for the user
but nobody comes across it, is the design successful? Assuming that SEO and
user optimization won't lead to identical designs, is there a tradeoff that
can be made between a design's findability (SEO) and its user optimization?
The overall effects would be measurable using whatever success measures the
business is interested in - conversions, stickiness, etc.