[IxDA Discuss] The death of web usability testing as we know it?

[Jared M. Spool]

On Jan 2, 2008, at 3:17 AM, Oleh Kovalchuke wrote:

> 1) Just like in biology the "why" question is irrelevant for the final
> measurable outcome as long as the outcome is optimized (sales,  
> click through
> – whatever is measured).  Just like in evolution the why question is
> important and will be debated in academia.


"Why" is irrelevant until you're asked to repeat a past success.

Jared

Jared M. Spool
User Interface Engineering
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