[IxDA Discuss] "Product Experience" (book)

Andrew G. Milmoe andrew at milmoe.com
Wed Feb 20 07:25:36 PST 2008


[old thread... I was thinking about it for a couple of days...]

I've been lurking for a while and seeing threads (on this list and  
others) where people have been narrowly defining interaction design as  
something that only takes place in a web browser.

In particular I feel that the experience of a product or service is  
inherently the expression of its brand... But somehow different  
practitioners are given control over the oveeall experience of the  
brand... interaction design, branding, advertising, and product  
design. (Ok, Apple may be the exception.)

I did generalize and it was a bit harsh but since then I've seen some  
posts that did have a more broad view and I'm happy to know they're  
out there.

-Andrew

(PS: Bill Buxton is my hero! I've been reading his work and seen him  
speak. I'm in alignment with his vision of where this is all headed.)

_ __  ___   ____    _____
Andrew G. Milmoe

On Feb 18, 2008, at 11:33 AM, dave malouf <dave.ixd at gmail.com> wrote:

> Andrew, I don't think anyone so far has been quite as myopic as
> you've accused us all. Of course, the properties of interaction
> design have been in play since and including the invention of the
> wheel itself, but it wasn't understood as such, nor practiced as it
> is today.
>
> I totally agree w/ you that historic perspectives are important. Alex
> Wright's work on information systems is a great one to draw upon as
> are others. Bill Buxton and I at SCAD had a great conversation (well
> he talked and I listened and questioned) about how interaction design
> is facing the same scenarios that industrial design grew out of about
> 100 years ago.
>
> Not really sure why you think this thread in particular was
> suggesting that "we invented the world in our own image"
> implication that required such a reaction.


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