[IxDA Discuss] "The Most Frequently Used Features in Microsoft Office"

[Anthony Hempell]

In my experience you can choose to describe your idea/concept/business  
case to the VP of Marketing using the jargon that gets you props on  
the IxDA list, or you can use the marketese vocabulary they are used  
to and makes them feel warm and fuzzy.

Whatever gets the ball into the end zone, so to speak.


On 19-Feb-08, at 7:34 PM, Christine Boese wrote:
>
> Is it really true traditional media can't deal with this radical  
> idea of
> active creators talking back to the big media bosses, so we gotta  
> diminish
> it by calling it by the old names, by defining it completely in  
> terms of
> what we want these people to be, not what they are?