[IxDA Discuss] "The Most Frequently Used Features in Microsoft Office"

[Steve Baty]

Chris,

I prefer the concept of co-creation in this context. But otherwise agree.

On 20/02/2008, Christine Boese <christine.boese at gmail.com> wrote:
>
> "Consumer-Generated Content." As in, huh?! Who came up with that brilliant
> term? Will it one day fall into the annals of "jumbo shrimp" et al?
>
> I'm less offended by the term "user-generated content," because making use
> of something is doing something, an active activity. Consumer? A consumer
> is
> one who consumes something that is made by someone else. So what the hell
> is
> "consumer-generated content" except what (I suspect) is a marketing
> industry's deep structure refusal to accept the idea of active
> participants,
> CREATORS, makers, speakers with real voices, rather than the dominant
> marketing desire for compliant, passive, happy with what they are
> spoon-fed,
> "consumers." (we could dig even deeper for irony here, and note the
> history
> of tuberculous gave us a term for what happens when consumers consume
> themselves... Consumption?)
>
> Chris
>
>
>
Steve
-- 
----------------------------------------------
Steve 'Doc' Baty B.Sc (Maths), M.EC, MBA
Principal Consultant
Meld Consulting
M: +61 417 061 292
E: stevebaty at meld.com.au

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