[IxDA Discuss] Design Thinking

[Scott Berkun]

----- Original Message ----- 
> From: "Kontra" <counternotions at gmail.com>
>
> Scott Berkun:
> >  Apple is a great example of what can happen when they do (although to
be
> >  fair, I doubt Jobs or Wozniak would call themselves designers.Certainly
not
> >  when they started).
>
> I'm baffled by this example. Neither Steve would have called himself a
> designer at the time.

I've re-read this thread twice and I can't sort this out: either Jobs is a
good example to you or he's not.

If he is a good example, then I'm assuming you'd agree with my suggestion
that it'd be good for more "entrepreneurial capable" designers, or design
minded engineers (as Jobs was), to start companies. We can argue the
definition of a computer designer in 1976 but it seems a technicality to me.

If Jobs is a bad example, then I don't understand why you'd choose only his
competitors to make points about the failings of modern CEOs.

Frankly I'm not even arguing your right to play both angles, I'm just trying
to make sense of why you're so resistent to what I'm suggesting.

-Scott

Scott Berkun
www.scottberkun.com