[IxDA Discuss] Is Eye Tracking too expensive or complicated?

[Katie Albers]

At 10:27 PM -0400 4/19/08, Will Evans wrote:
>Yes, but Jared --
>There are at least 2 full sessions @ June's UPA conference dedicated to
>eye-tracking, ergo it must be a valid technique!

Not valid , but accepted. Surely we are all familiar with the 
difference between those two....And I suspect you know it :) If 
not...I know an excellent phrenologist

Katie

>Maybe next year we will
>have a "Tea-Leaf Reading Analytical Practices for Enhanced User Experience,"
>which will follow "Rapid A-B testing with Mescaline & Electroshock Therapy:
>Getting a Charge Out of User Testing" session.
>
>
>
>On Sat, Apr 19, 2008 at 9:46 PM, Jared M. Spool <jspool at uie.com> wrote:
>
>>  I didn't say that I thought eye tracking was fluff.
>>
>>  I said that I thought it is a voodoo technique. Deducing information
>>  about a design from eyetracking is equivalent to reading tea leaves
>>  and using a ouija board.
>>
>>  The latter are cheaper, but just as reliable.
>>
>>  Every person I know who swears by eyetracking and has stories on how
>>  its helped them can't explain how they would've gotten the same
>>  results if some other professional had looked at the same raw data.
>>  Until we can get to that point, the reader of the data will be more
>>  important than the data itself, thereby making tea leaf reading a
>>  viable alternative.
>>
>>  Jared
>>
>>  Jared M. Spool
>>  User Interface Engineering
>>  510 Turnpike St., Suite 102, North Andover, MA 01845
>>  e: jspool at uie.com p:  1 978 327 5561
>>  http://uie.com  Blog: http://uie.com/brainsparks
>>
>>
>>
>>  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
>>  Posted from the new ixda.org
>>  http://www.ixda.org/discuss?post=28208
>>
>>
>>  ________________________________________________________________
>>  Welcome to the Interaction Design Association (IxDA)!
>>  To post to this list ....... discuss at ixda.org
>>  Unsubscribe ................ http://www.ixda.org/unsubscribe
>>  List Guidelines ............ http://www.ixda.org/guidelines
>>  List Help .................. http://www.ixda.org/help
>>
>
>
>
>--
>~ will
>
>"Where you innovate, how you innovate,
>and what you innovate are design problems"
>
>---------------------------------------------------------------------------------------------
>Will Evans | User Experience Architect
>tel +1.617.281.1281 || wkevans4 at gmail.com
>---------------------------------------------------------------------------------------------
>________________________________________________________________
>Welcome to the Interaction Design Association (IxDA)!
>To post to this list ....... discuss at ixda.org
>Unsubscribe ................ http://www.ixda.org/unsubscribe
>List Guidelines ............ http://www.ixda.org/guidelines
>List Help .................. http://www.ixda.org/help


-- 

----------------
Katie Albers
katie at firstthought.com