[IxDA Discuss] "Acceptable" download/performance time on flash sites?

[Robert Hoekman Jr]

>
> Does anyone have general rules of thumb to share?
>

1. Make sure the content is worth waiting for
2. Make sure the user knows what s/he's waiting for so s/he can decide
whether or not to do so
3. Design a loading piece that makes the wait appear shorter than it is

This last one can be done in a huge number of ways—for example, you can use
the loading animation as a branding opportunity by incorporating brand marks
in an interesting and entertaining way. Even a very simple animation can
make a wait seem shorter, even if it technically takes longer to load than
it would without the animation (Mr. Spool has some great slides that
illustrate this).

-r-