[IxDA Discuss] How to design a useful FAQs page?

[Abbett, Jonathan]

> The first 80 percent of customer calls can be eliminated if you know
> what your customers want to know. The next 80 percent can be
> eliminated with the FAQ. The next 80 percent can be reduced if you
> repeat the most frequent answers just next to the phone number.

You're bound to see results with a 240% improvement ;)