[IxDA Discuss] what to name the social networking area of a huge retail site

[stephanie .]

Hi all,

Today I'm struggling with an issue I'm hoping you can help with. We are
trying to rename the section of a very large, multi-language, retail site
that contains user-generated content (blogs, wikis, forums, etc.) because an
executive does not like that it is currently called "Community". Yes, I know
this is not why you should mess with site nomenclature but welcome to my
reality. He's given no reason for his dislike other than "I don't like it".

I did a quick audit and it seems that "Community" is a very widely used term
on prominent sites (Amazon, Ebay, etc.), however this did not sway said
executive's opinion.  So now I'm seeking research data (actual hard numbers)
that either supports the use of "Community" as a user-friendly concept or
offers other naming options that are supported by user research.

Anyone have any suggestions?

The process of educating people outside of our UX world about the importance
of user-centric design is never-ending, isn't it.

Thanks in advance,
Stephanie Walker
Information Architect
Austin, TX

PS. Sorry for the cross-posting to those of you on the IAI-Members list.