[IxDA Discuss] Branding - including .com in logo/name?

[Manuel R. Vargas]

I would have to disagree with Anne's disagreement. Adding a .com to the logo of a company can empathize that the business is run through the web as the main -or only channel-. It's not only an association with the .com era.

I give you an example: Sterling is a cheap-airline company (www.sterling.dk). Its logo includes the .dk (suffix for Danish sites) as a reference that clients should primarily look for cheap tickets on their website. You can also find the same for easyjet.com and ryanair.com, two other cheap-arilines.

Manuel

>I disagree. Flickr never used the .com in its name, for example.
>To me, [company name].com smacks of "dot com era," i.e., a company
>hat hasn't necessarily thought through its business model and is just
>throwing itself out there as a web site. Which isn't necessarily how
>it is, of course, but that's the association that springs to mind for
>me.

>Also, the .com appendage tends to mess up a logo, I think.
>Anne

On 9/6/07, Mark Schraad <mschraad at mac.com> wrote:
> If it is primarily on the web, and if it need the 'cool new web ap' to differentiate itself in the marketplace, then by all means use the .com (it can easily be dropped later). Otherwise, no.
>
> Mark
>
>
> On Thursday, September 06, 2007, at 01:27PM, "Tom Dell'Aringa" <pixelmech at gmail.com> wrote:
> >Hi folks,
> >
> >This isn't necessarily IX, but maybe it is. I have a client who is working
> >on a new app, a portal. Let's say the name is "DirtyChicken". Their logo is
> >a simple logotype of "DirtyChicken.com"
> >
> >I've always wondered if the ".com" is necessary in the logo - particularly
> >because it isn't .net or .org - .com being the most popular. It seems to me
> >that successful sites brand themselves as what they are indistinct from the
> >web address (even though the name is the same). Obvious examples are Amazon
> >and Yahoo, but I think it even rings true for smaller brands too.
> >
> >I feel like it's better to start off as DirtyChicken without the .com, what
> >do you think? Is there anything gained by keeping it or lost by losing it in
> >your opinion?
> >
> >Tom
>
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-- 
Anne Hjortshoj | anne.hj at gmail.com | www.annehj.com
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