[IxDA Discuss] Branding - including .com in logo/name?

[Joseph Selbie]

Tom,

I think there are lot of important questions that need to be answered before
you could decide. How well known or well funded is DirtyChicken? The answer
to that allows you to answer the next question -- how well can they market
and advertise in order to render .com unnecessary? If the answer to that is
positive then I think they could go without it. 

But if they are not funded well enough to really own the space they are in,
then adding .com to the logo will help them communicate to potential
customers who they are and where to find them. A company can always drop the
.com later (witness Amazon). If DC achieves good brand recognition they
could do the same -- but when starting out to build a brand I think it could
still be useful to include the .com. 

This would be especially true if it is a B2C play. For a B2B I might argue
that .com is unnecessary. How a B2B reaches its potential customers is
usually very different than a B2C.

Joseph Selbie
Founder, CEO Tristream
http://www.tristream.com

-----Original Message-----
From: discuss-bounces at lists.interactiondesigners.com
[mailto:discuss-bounces at lists.interactiondesigners.com] On Behalf Of Tom
Dell'Aringa
Sent: Thursday, September 06, 2007 10:21 AM
To: IxDA Discuss
Subject: [IxDA Discuss] Branding - including .com in logo/name?

Hi folks,

This isn't necessarily IX, but maybe it is. I have a client who is working
on a new app, a portal. Let's say the name is "DirtyChicken". Their logo is
a simple logotype of "DirtyChicken.com"

I've always wondered if the ".com" is necessary in the logo - particularly
because it isn't .net or .org - .com being the most popular. It seems to me
that successful sites brand themselves as what they are indistinct from the
web address (even though the name is the same). Obvious examples are Amazon
and Yahoo, but I think it even rings true for smaller brands too.

I feel like it's better to start off as DirtyChicken without the .com, what
do you think? Is there anything gained by keeping it or lost by losing it in
your opinion?

Tom
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