[IxDA Discuss] Branding - including .com in logo/name?

[W Evans]

Agreed - Foobar "dot-com" is so 1999

On 9/6/07, Anne Hjortshoj <anne.hj at gmail.com> wrote:
>
> I disagree. Flickr never used the .com in its name, for example.
>
> To me, [company name].com smacks of "dot com era," i.e., a company
> that hasn't necessarily thought through its business model and is just
> throwing itself out there as a web site. Which isn't necessarily how
> it is, of course, but that's the association that springs to mind for
> me.
>
> Also, the .com appendage tends to mess up a logo, I think.
>
> 2 cents,
>
> -Anne
>
> On 9/6/07, Mark Schraad <mschraad at mac.com> wrote:
> > If it is primarily on the web, and if it need the 'cool new web ap' to
> differentiate itself in the marketplace, then by all means use the .com (it
> can easily be dropped later). Otherwise, no.
> >
> > Mark
> >
> >
> > On Thursday, September 06, 2007, at 01:27PM, "Tom Dell'Aringa" <
> pixelmech at gmail.com> wrote:
> > >Hi folks,
> > >
> > >This isn't necessarily IX, but maybe it is. I have a client who is
> working
> > >on a new app, a portal. Let's say the name is "DirtyChicken". Their
> logo is
> > >a simple logotype of "DirtyChicken.com"
> > >
> > >I've always wondered if the ".com" is necessary in the logo -
> particularly
> > >because it isn't .net or .org - .com being the most popular. It seems
> to me
> > >that successful sites brand themselves as what they are indistinct from
> the
> > >web address (even though the name is the same). Obvious examples are
> Amazon
> > >and Yahoo, but I think it even rings true for smaller brands too.
> > >
> > >I feel like it's better to start off as DirtyChicken without the .com,
> what
> > >do you think? Is there anything gained by keeping it or lost by losing
> it in
> > >your opinion?
> > >
> > >Tom
> >
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>
> --
> Anne Hjortshoj | anne.hj at gmail.com | www.annehj.com
> ________________________________________________________________
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-- 
~ we

-------------------------------------
n:     will evans
t:      user experience architect
e:     wkevans4 at gmail.com

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