[IxDA Discuss] Branding - including .com in logo/name?

[Ty Hatch]

To me, it does more to legitimize the business by not using the .com  
as part of the logo. It may be an online only service/app, but .com  
pigeonholes them and eventually they'll want to remove it anyway as  
they're going to want to appear more legit to potential investors.  
Then there's the left over .com bust stigma for using .com in a  
company name...

I'd recommend they not use it.

-ty


On Sep 6, 2007, at 12:20 PM, Tom Dell'Aringa wrote:

Hi folks,

This isn't necessarily IX, but maybe it is. I have a client who is  
working
on a new app, a portal. Let's say the name is "DirtyChicken". Their  
logo is
a simple logotype of "DirtyChicken.com"

I've always wondered if the ".com" is necessary in the logo -  
particularly
because it isn't .net or .org - .com being the most popular. It seems  
to me
that successful sites brand themselves as what they are indistinct  
from the
web address (even though the name is the same). Obvious examples are  
Amazon
and Yahoo, but I think it even rings true for smaller brands too.

I feel like it's better to start off as DirtyChicken without  
the .com, what
do you think? Is there anything gained by keeping it or lost by  
losing it in
your opinion?

Tom
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