[IxDA Discuss] Branding - including .com in logo/name?

[Mark Schraad]

If it is primarily on the web, and if it need the 'cool new web ap' to differentiate itself in the marketplace, then by all means use the .com (it can easily be dropped later). Otherwise, no.

Mark


On Thursday, September 06, 2007, at 01:27PM, "Tom Dell'Aringa" <pixelmech at gmail.com> wrote:
>Hi folks,
>
>This isn't necessarily IX, but maybe it is. I have a client who is working
>on a new app, a portal. Let's say the name is "DirtyChicken". Their logo is
>a simple logotype of "DirtyChicken.com"
>
>I've always wondered if the ".com" is necessary in the logo - particularly
>because it isn't .net or .org - .com being the most popular. It seems to me
>that successful sites brand themselves as what they are indistinct from the
>web address (even though the name is the same). Obvious examples are Amazon
>and Yahoo, but I think it even rings true for smaller brands too.
>
>I feel like it's better to start off as DirtyChicken without the .com, what
>do you think? Is there anything gained by keeping it or lost by losing it in
>your opinion?
>
>Tom