[IxDA Discuss] Branding - including .com in logo/name?

[Tom Dell'Aringa]

Hi folks,

This isn't necessarily IX, but maybe it is. I have a client who is working
on a new app, a portal. Let's say the name is "DirtyChicken". Their logo is
a simple logotype of "DirtyChicken.com"

I've always wondered if the ".com" is necessary in the logo - particularly
because it isn't .net or .org - .com being the most popular. It seems to me
that successful sites brand themselves as what they are indistinct from the
web address (even though the name is the same). Obvious examples are Amazon
and Yahoo, but I think it even rings true for smaller brands too.

I feel like it's better to start off as DirtyChicken without the .com, what
do you think? Is there anything gained by keeping it or lost by losing it in
your opinion?

Tom