[IxDA Discuss] [PLUG] Adaptive Path's MX East; Early Bird Ends in One Week

[Peter Merholz]

IxDA-ers--

Adaptive Path's upcoming conference, MX East, focuses on what it  
takes to deliver great experiences. It takes place October 21-23, in  
a retreat-like setting just 30 minutes from the Philadelphia airport.

http://www.adaptivepath.com/events/2007/oct/

This event bridges the gap between conferences that address the big  
vision of design and strategy, and conferences that focus on form- 
making and methods. There's a great lineup of industry leaders,  
including:

  - Joshua Wesson, CEO, Best Cellars
  - Mark Jones, Service Design Director, IDEO
  - Ryan Armbruster, SPARC Innovation Program, Mayo Clinic
  - Khoi Vinh, Design Director, The New York Times
  - Irene Au, Director of User Experience, Google
  - Lou Carbone, Principal, Experience Engineering
  - Scott Berkun, industry analyst, author of _The Myths of Innovation_
  - Chris Conley, Principal, Gravity Tank
  - Sara Ulius-Sabel, Design Manager, Whirlpool
  - Margaret Hanley, Design Manager, formerly of the BBC

Attendees will walk away with a concrete appreciation of successful  
approaches to design and innovation, understanding better:
  - managing up, thus getting sponsorship at the highest levels
  - managing down, getting your teams to produce great work
  - coordinating across disciplines, departments, and even companies
  - how to bring emotional resonance to the experiences you deliver
  - the secrets of innovation
  - ways to meaningfully measure success

You can hear some presentations from our first MX event, which sold  
out, here:
http://www.itconversations.com/series/ap.html

Early Bird registration ends September 14, after which the fee  
increases by $200.

Use promotional code IXDA and receive an additional 15% off the total  
registration fee (including lodging).

--peter