[IxDA Discuss] d schools

[Peter Boersma]

Dan, you wrote about the origin of design thinking:
> [..] It was likely,  
> "Our numbers are flat. Hey, those design folks have neat ideas and a  
> different process than what we do. How can we get some of that?" And  
> thus, "design thinking" was born.

Yes, that sounds likely.

But then you write a bit about concepting, including:
> "Design  
> thinking advocates seem to think some Morloch will finish the concept  
> for them, outsourcing the details somewhere."

That paragraph seems to imply that you equal design thinking with concepting, or at least that the end result of design thinking is a design concept. I cannot believe you would want that idea to persist, so I am asking you to explain what you really meant... :-)

Peter
-- 
Peter Boersma | Senior Interaction Designer | Info.nl
http://www.peterboersma.com/blog | http://www.info.nl