[IxDA Discuss] Can Contextual Design be used to define a business process

[Milan Guenther]

Hi!

be sure to have a look at this article from IBM / Rational:

Integrate business modeling and interaction design
http://www.ibm.com/developerworks/library/ws-soa-busmodeling/

They combine SOA-related BA methods with IxD methods to re-model
business processes - it's maybe not the answer to your core question,
but maybe you'll find some interesting input for your project.

regards
milan

> On Nov 23, 2007, at 2:03 PM, Pawson, Mark wrote:
> 
> > Well its November and time to reorg the corporation again:)
> > We are looking at ways to integrate UCD with Business Development.  
> > Specifically we are looking at using methods such as K.  
> > Holtzblatt's Rapid Contextual Design to develop a  new process,  
> > rather than a product, that creates a positive user experience for  
> > customers transitioning from a legacy application to a new  
> > generation product. We are thinking of doing contextual inquiry to  
> > understand the decision process customers go through so we can  
> > identify what makes them decide to transistion, what are the pain  
> > points etc. I can almost envision this being an exciting project  
> > but then I hit a lot of grey area. Has anyone ever applied these  
> > techniques in such a fashion? Is this UCD or a Business Analyst  
> > role? Any articles or reference books on this? Any advice greatly  
> > appreciated.
> >
> > Mark Pawson
> >
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milan guenther * interaction design
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