[IxDA Discuss] Microsoft Pays $6B for Online Ad Company

[Nancy Broden]

My experience is of Razorfish SF from 2002 - 2005. I survived the  
acquisition by SBI and the subsequent acquisition by Avenue A  
(aQuantive). IMHO Razorfish wasn't the same after SBI, and definitely  
not after Avenue A. My friends and colleagues who stuck it through  
the "dark years" feel that it is a good place to work now, but I  
seriously doubt it feels like the old Razorfish.

- Nancy

nancy.broden at gmail.com

On May 18, 2007, at 4:22 PM, Dave wrote:

> I'd love to hear people's thoughts, especially from the fishies among
> us about this deal.
> I was speaking w/ a microsofty today about this and he is convinced
> this is the new beginning of advertising. My take on it was more
> personal. Razorfish has been a major organ (can't quite say it is the
> heart) of the NYC/Silicon Alley UX scene for close to 10 years if not
> 10 years. It is hard to imagine that this organization is falling  
> under
> the umbrella of Microsoft. Will it still maintain it's brand? And
> worse, will it still keep its NYC edge and connections? Will the type
> of people who decide to become Razorfish employees stay at a company
> like MS? What will this do to the NYC UX market and community?
>
> Anyway, I find this very interesting.
>
> - dave