[IxDA Discuss] Microsoft Pays $6B for Online Ad Company

[Dave]

I'd love to hear people's thoughts, especially from the fishies among
us about this deal.
I was speaking w/ a microsofty today about this and he is convinced
this is the new beginning of advertising. My take on it was more
personal. Razorfish has been a major organ (can't quite say it is the
heart) of the NYC/Silicon Alley UX scene for close to 10 years if not
10 years. It is hard to imagine that this organization is falling under
the umbrella of Microsoft. Will it still maintain it's brand? And
worse, will it still keep its NYC edge and connections? Will the type
of people who decide to become Razorfish employees stay at a company
like MS? What will this do to the NYC UX market and community?

Anyway, I find this very interesting.

- dave

Sent to you by Dave via Google Reader: Microsoft Pays $6B for Online Ad
Company via BusinessWeek Online -- on May 18, 2007 The software giant
paid $6 billion in cash and a massive premium to grab aQuantive Inc.


Things you can do from here:
- Visit the original item on BusinessWeek Online --
- Subscribe to BusinessWeek Online -- using Google Reader
- Get started using Google Reader to easily keep up with all all your
favorite sites