[IxDA Discuss] Forced Registration and Dummy Information

[Kevin Silver]

Thanks to everyone who responded to this thread!

Luckily this project has the budget and time to afford some User  
Research and I have been asking users (past customers) about forced  
registration.  So far (wouldn't call a statistical sample) it is  
split half in half.  Half had no problem registering, they want the  
information -- they had intent.  The other half also wanted the  
information but were weary of registering, because of unwanted  
solicitation and email, so they called the company directly.   
Interestingly those who wouldn't register were in the mid 30's to  
early 40's.  The group that didn't have a problem registering were  
mostly in their later 50's early 60's.  Mostly everyone recognized  
that the registration was part of the game and expected  
solicitation.  No one mentioned entering dummy information.

Thanks again,

Kevin

On May 12, 2007, at 3:32 AM, Daniel Szuc wrote:

> Hi Kevin:
>
> Article - "Registration - Last chance for first impressions" -
> http://tinyurl.com/ypynkz
>
> Rgds,
>
> Daniel Szuc
> Principal Usability Consultant
> Apogee Usability Asia Ltd
> www.apogeehk.com
> 'Usability in Asia'
>
> The Usability Kit - http://www.theusabilitykit.com
>
> -----Original Message-----
> From: discuss-bounces at lists.interactiondesigners.com
> [mailto:discuss-bounces at lists.interactiondesigners.com] On Behalf  
> Of Kevin
> Silver
> Sent: Friday, May 04, 2007 7:53 AM
> To: IXDA list
> Subject: [IxDA Discuss] Forced Registration and Dummy Information
>
>
> Hi,
>
> Does anyone know if there are any studies/numbers/articles out there
> (or based upon your experience) that show how many people use dummy
> information if they're forced to register for a site?
>
> For example, I just completed a competitive analysis for home
> builders' sites and many of them require you to register before you
> look at home plans.  In most cases I just entered dummy information,
> as I usually do when faced with situations like this, and then went
> about my business.  Do other people typically do the same? Has there
> been any studies/numbers/article?
>
> Thanks,
>
> Kevin
>
> Kevin Silver
> Clearwired Web Services
>
> 10899 Montgomery, Suite C
> Albuquerque, NM 87109
>
> office: 505.217.3505
> toll-free: 866.430.2832
> fax: 505.217.3506
>
> e: kevin at clearwired.com
> w: www.clearwired.com
>
>
>
>
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Kevin Silver
Clearwired Web Services

10899 Montgomery, Suite C
Albuquerque, NM 87109

office: 505.217.3505
toll-free: 866.430.2832
fax: 505.217.3506

e: kevin at clearwired.com
w: www.clearwired.com