[IxDA Discuss] 5/15 Event: Identify Learning Styles, Create Profiles to Devel Persuasive Site

[Joy Zigo]

NYC Usability Professionals Association presents:

Identify Learning Styles and Create Profiles to Develop a Persuasive Website

Come find out how to use user experience research to make a website more 
than just “usable” – make it “persuasive.”  This presentation will focus on 
techniques you can adopt to identify different learning styles of your 
target users and ways to adapt your site to match these different 
interaction styles for increased conversion.

Speaker:          Todd Follansbee of Web Marketing Resources
                        Howard Kaplan of Future Now, Inc.
Date:                Tuesday, May 15, 2007
Registration:    6:00pm (refreshments served)
Presentation:   6:30pm to 8:00pm (includes Q&A)
Networking:     8:00pm to 8:30pm
              Dinner at a nearby restaurant: 8:30pm to whenever 
(participants pay for their own dinner)

Location:         Federation of Protestant Welfare Agencies
                        Laura Parsons Pratt Conference Center
                        281 Park Avenue South (at 22nd Street)
                        New York, NY 10010

Cost:                NYC-UPA members: $10 pre-registered, $15 not 
pre-registered

                        Non-members: $20 pre-registered, $25 not 
pre-registered (see below for membership form so you can join at the 
meeting)

                       Full-time students: $5 pre-registered, $10 not 
pre-registered (students please provide valid ID)

                      All fees payable, by cash or check only, at the door 
only.

RSVP:
Reserve your space by sending an email to rsvp at nycupa.org with the subject 
"NYC-UPA Event RSVP" (to pass our spam filters).

Include your name, your company name (if applicable), the event name and 
date in the body. Please send the RSVP in plain text.

You will get an e-mail confirmation. If you have not received this 
confirmation within 2 days, please register again to ensure your place at 
the event

Deadline:
There is a $5 additional charge if you do NOT pre-register by 5:00pm the day 
BEFORE the event; this applies to NYC-UPA members, non-members members and 
students equally.

About the presentation:

Come find out how to use user experience research to make a website more 
than just “usable” – make it “persuasive.”  This presentation will focus on 
techniques you can adopt to identify different learning styles of your 
target users and ways to adapt your site to match these different 
interaction styles for increased conversion.

The presentation will use video clips from lab interviews to show how to 
“read” a respondent’s style as well as offer tools you can use to test 
clients yourself. It will include some insight into how to read body 
language as well as how to interpret their on-screen behaviors.

The benefit is more reliable user testing and improved recommendations to 
increase the conversion rates for client websites.

Our speakers will explain how they use these techniques to guide website 
development across industries, with notable results.

For more information, visit our Web site: http://www.nycupa.org/events.html  
(info not up as of 5/8/07 but check back later or write to rsvp at nycupa.org).

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Join NYC-UPA

NYC chapter members save $10 off the non-member price at every meeting.

Join at the registration table. The $10 discount applies immediately.

Dues are only $15 per year.

If you plan to join:

To help us speed up the registration line, please do this: print out this 
e-mail, neatly fill out the form below, and present it at the registration 
table along with $15 dues plus the discounted meeting cost (cash or check).

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Speedy Membership Form

First Name:      _______________________________________


Last Name:      _______________________________________


Job Title:         _______________________________________


Company:        _______________________________________


Street Address: _______________________________________ (indicate whether 
this is your home or work)


City:                 _______________________________________


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this is your home or work phone)


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Internship

A Masters student from the University of Twente in the Netherlands is 
seeking a research internship for 5-6 months starting sometime this summer, 
ideally in usability testing and/or interface assessments. As part of his 
degree he needs to conduct a project that involves either a practical or 
theoretical problem for which no standard method is currently available.

Some suggested topic areas include:
- assessing the accessibility of websites for people with a visual 
impairment,
- assessing the ‘usability’ of websites,
- which requirements does our (or our client's) website need to meet to be 
trusted?
- which Web 2.0 elements are most important to make a website successful?
- researching the user friendliness of a website by conducting a user study,
- mapping out a municipal council’s interactive policy-making process,
- how do we make sure users will find the appropriate information in our 
help or FAQ section?

For further information, please contact him at Johannes.deBoer at lehannes.nl
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Our Mission

The NYC chapter of the Usability Professionals' Association (UPA) seeks to 
gather members of the marketing, design, technology and research communities 
who share a common vision: creating websites, applications, and projects 
that are compelling, intuitive and customer driven. By bringing together 
professionals from different industries and disciplines and sharing our 
collective experiences, the NYC UPA hopes to create a forum for learning and 
professional growth in the New York City metropolitan (and tri-state) area.

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not disclose our emailing list to third parties.

For more information about the Usability Professionals Association (NYC 
Chapter), go to http://www.nycupa.org/.

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