[IxDA Discuss] Personas or some other technique?

[Tom Dell'Aringa]

On 5/10/07, Mark Schraad <mschraad at mac.com> wrote:
>
> I like to rank each group on a scale of 1-10 like this for each criteria.
> Even better if you can get the users to do this themselves. Then pair the
> variables and do x/y plots and look for clusters. This helps me to
> understand the interactions between the variables/groups and check the
> credibility of the 'stereotypes'. It is also a great way for designers to
> look at this as visual information and from a different perspective. For
> three criteria you will do three charts and so on...


 Let me see if I have this right. Currently I have 5 variables. I took two
of them and plotted them out on a x/y and got the following, which seems to
give me 3 clusters and one edge case:

http://www.pixelmech.com/rev2/plots.gif

Am I on the right track here? Here I can see that the Franchise owner,
Branch manager and regional manager are all frequent users that are doing a
lot of analytical work on the system, while teammate and captain are
basically one time daily users doing a single simple task. So I could use
both of those clusters as a behavioral trait of a persona?

Tom