[IxDA Discuss] ROI

[Peter Boersma]

Johan asked:

> Can someone please, p l e a s e, PLEASE help me. I'm looking for
> exisiting, actual, examples of ROI related to usability (and/or UCD).

This is one of the most concrete cases I know of:

ROI: MyTravel Redesign increases online Booking Conversion by 20%
http://www.usabilitynews.com/news/article3330.asp

And there may be stuff in the materials presented here:

The Business of Usability: Developing Metrics to Justify our Existence and Budgets
http://www.upassoc.org/usability_resources/usability_in_the_real_world/benefits_of_usability.html

Peter
-- 
Peter Boersma | Senior Interaction Designer | Info.nl
http://www.peterboersma.com/blog | http://www.info.nl
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