[IxDA Discuss] good examples of online advertising

[Dan Williams]

Hi all

Thanks for the links. Some really good, fun playful examples (keep them
coming please!!!)

Trip - agreed, I love the greenpeace example


On 5/3/07, Trip O'Dell <tripodell at mac.com> wrote:
>
> The common thread among these is their playful nature - many of these
> examples pull inspiration from games and toys. (Although I would say
> that as someone with a games background). The interesting things that
> make these pieces fun/interactive/engaging is that they invite the
> user to discover and explore though play.  To paraphrase Raph Koster,
> fun is how our brains tell us they're learning.
>
> In some respects, this is almost the opposite approach to what many
> IxD people do because the goal isn't necessarily  clear communication
> of function or even good usability.  For example, the Greenpeace
> banner (which I loved) was designed to frustrate the user. Only 4 of
> the trees  actually trigger the "punchline"  - The banner flies in
> the face of good usability, and even conventional advertising (My
> god! you're expecting them to click how many times to get the
> message?!!), but it "works" because the user knows its a challenge, a
> puzzle of some sort, and that eventually, one of the trees with fit
> in the center space. The same is true for the volvo and Volkswagen
> pieces - they're fun for the same reasons popup story books are fun -
> part whimsy, part unexpected, and part interactional illusion.
>
> Trip
>
>
>
> On May 3, 2007, at 4:17 PM, Peter Boersma wrote:
>
> > Dan asked:
> >> I am looking for Interesting, fun, rich, interactive (anything
> >> really)
> >> examples of good online advertising.
> >
> > Volvo did some great work worldwide with the launch of their C30.
> > http://www.volvocars.com/campaigns/MY07/C30/OpenDoors/
>
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