[IxDA Discuss] good examples of online advertising

[Trip O'Dell]

The common thread among these is their playful nature - many of these  
examples pull inspiration from games and toys. (Although I would say  
that as someone with a games background). The interesting things that  
make these pieces fun/interactive/engaging is that they invite the  
user to discover and explore though play.  To paraphrase Raph Koster,  
fun is how our brains tell us they're learning.

In some respects, this is almost the opposite approach to what many  
IxD people do because the goal isn't necessarily  clear communication  
of function or even good usability.  For example, the Greenpeace  
banner (which I loved) was designed to frustrate the user. Only 4 of  
the trees  actually trigger the "punchline"  - The banner flies in  
the face of good usability, and even conventional advertising (My  
god! you're expecting them to click how many times to get the  
message?!!), but it "works" because the user knows its a challenge, a  
puzzle of some sort, and that eventually, one of the trees with fit  
in the center space. The same is true for the volvo and Volkswagen  
pieces - they're fun for the same reasons popup story books are fun -  
part whimsy, part unexpected, and part interactional illusion.

Trip



On May 3, 2007, at 4:17 PM, Peter Boersma wrote:

> Dan asked:
>> I am looking for Interesting, fun, rich, interactive (anything  
>> really)
>> examples of good online advertising.
>
> Volvo did some great work worldwide with the launch of their C30.
> http://www.volvocars.com/campaigns/MY07/C30/OpenDoors/