[IxDA Discuss] Producer, Strategist, Experience Lead

[Mark Green]

There was an interesting discussion last week about a job posting  
from our company, Wechsler. But I was traveling and unable to respond.

We're a fairly small team and the Producer role developed  
organically. That person takes charge of the project and all direct  
contact with the client from kickoff to launch. He or she handles  
most of the discovery/strategy/IA phase, and then directs editors,  
designers and site builders to complete the project. The direction of  
these professionals is more in terms of usability and adherence to  
strategy than dictating aesthetics. When prompted, I tell people that  
I'm a combination project manager, IA and web strategist.

Upsides of this structure: it's efficient and the project benefits  
from a unified direction. Downsides: it is a lot to ask of one person  
and more voices in the strategy phase could help (although there are  
usually plenty of voices :)).

I'm most curious if people feel there is an emerging standard  
structure for how interactive projects are handled and what the  
"standard" roles are. I also wonder if there's a better title for our  
"Producer" role. We've talked about Web Strategist and Interactive Lead.

Thanks,
Mark Green