[IxDA Discuss] Flash Usability Metrics

[Marianne]

Good Morning All,

I'm not sure that I would mention Jscript as a solution for anything SEO
related as it has SEO issues of its own. [Although there is a rumor that the
Google Big Daddy update late last year might have included a new type of
spider that can crawl into Jscript and also Flash]. 

It is possible to optimize Flash in a variety of ways. The two most
prominent, and both deployed on my firm's website are:
1) build a straight "meat and potatoes" HTML version of the content
represented in the Flash app and
2) use HTML coded metadata visible to the spider on the page that launches
the Flash app
[http://blog.deconcept.com/2006/03/13/modern-approach-flash-seo/]

Both of these are low bandwidth options that should not negatively impact
the project schedule or the budget.


marianne

-----Original Message-----
From: discuss-bounces at lists.interactiondesigners.com
[mailto:discuss-bounces at lists.interactiondesigners.com] On Behalf Of Jason
Brush
Sent: Wednesday, February 28, 2007 10:56 AM
To: Bret Hekking
Cc: discuss at ixda.org
Subject: Re: [IxDA Discuss] Flash Usability Metrics

> So, one question is, when using Flash, is there a way to work  
> around these issues?

All of the issues you mention  - the browser back button and printing  
in addition to the SEO concerns that Julie raises - can be addressed,  
mostly through the use of JavaScript.  The main issues here are often  
that: 1) developers lack of expertise in the appropriate techniques;  
and 2) the project's timeline and budget don't allow these issues to  
be addressed.

Often, we make the mistake of assuming that developing applications  
in HTML will necessarily ensure that these important usability needs  
are met; however, with AJAX-driven sites, these same concerns also  
need to be addressed.

**
Jason Brush
SVP, User Experience
Schematic
http://www.schematic.com
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