[IxDA Discuss] [iai-members] eBay redesign

[Rich Rogan]

Regarding:

On 6/19/07, Hernan Teano <hteano at gmail.com> wrote:
>
> eBay project team members visit users (buyers, sellers) in their natural
> surroundings
> (home, office, etc.) and perform observation studies to witness how
> they go about performing eBay-related tasks, in order to better
> understand potential pain points in processes, which helps inform
> solutions for improvement.



Question  for Hernan:

After the field research was completed findings compiled and you understood
the users pain, how was the design executed? Was design done in a democratic
way involving all participants, or was it more of an autocratic affair where
designers took control?

How did user testing on the new design play into design iterations?


On 6/19/07, Hernan Teano <hteano at gmail.com> wrote:
>
> One of their programs is called Visits, where eBay project team
> members visit users (buyers, sellers) in their natural surroundings
> (home, office, etc.) and perform observation studies to witness how
> they go about performing eBay-related tasks, in order to better
> understand potential pain points in processes, which helps inform
> solutions for improvement.
>
> Having attended several of these, I think the key aspect was not the
> methodology itself, but rather the fact that several key disciplines
> from the project team were in attendance: product management, product
> development, user experience, business unit. This allowed for a shared
> understanding of the problems and made for a more unified approach to
> solving them.
>
>
> . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
> Posted from the new ixda.org
> http://beta.ixda.org/discuss?post=17376
>
>
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