[IxDA Discuss] [iai-members] eBay redesign

[Hernan Teano]

One of their programs is called Visits, where eBay project team
members visit users (buyers, sellers) in their natural surroundings
(home, office, etc.) and perform observation studies to witness how
they go about performing eBay-related tasks, in order to better
understand potential pain points in processes, which helps inform
solutions for improvement.

Having attended several of these, I think the key aspect was not the
methodology itself, but rather the fact that several key disciplines
from the project team were in attendance: product management, product
development, user experience, business unit. This allowed for a shared
understanding of the problems and made for a more unified approach to
solving them.


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Posted from the new ixda.org
http://beta.ixda.org/discuss?post=17376