[IxDA Discuss] Auto-rotating content usability?

[Beth Herbert]

(Apologies for the cross-post)

Does anyone have research about the usability of content areas that
auto-rotate? 

	E.g.,
	The far-left module under the sport-by-sport navigation on
http://sportsillustrated.cnn.com/
	The main photo/story module on http://www.msn.com/

And does anyone know of examples of this concept applied not to
frequently updated content but rather to static messaging and links?

Our goal is to drive traffic to key marketing pages, and the theory
behind this approach is that it will 1) be attention grabbing and 2)
allow us to present a little more information for each item than we
would if we had to show them all at the same time.


Beth Herbert
Senior Information Architect
WeightWatchers.com
bherbert at weightwatchers.com <mailto:bosnato at weightwatchers.com>