[IxDA Discuss] iPhone Ads

[Jim Drew]

>From: pauric <radiorental at gmail.com>
>
>In my negative viewpoint the only reason the ads are UI focused is
>that price, performance & coverage are shocking, average and poor
>respectively.  Yes the UI rocks but are you willing pay $2000 for it?

I was at a local bar last night and watched one guy hand his phone to another to call the second guy's home number or some such.  After the call was made and failed to connect, they couldn't be sure the first guy had dialed the right number, and then they got into a little one-upsmanship of "You think your phone UI is crap, look at this one!  I don't use half this crap, and I can't find the stuff I do want!"

Ergo, one of the reasons the ads are UI focused is because that's what going to sell the phone: stuff you will use, stuff that you *can* use, and being able to find the stuff you want to use when you want to us it.  You know, the stuff that everyone already acknowledges that Apple is pretty good at.

As to the price, yeah, you're right: it's expensive and not for everyone.  But have you heard the commercials for Chocolate and whatever the new RAZR thing and the other high-end, way cool, everyone wants one of these phones?  (I say "heard" because I watch little TV, but I listen to the radio, and it really changes what you focus on.  Try it with political debates, too -- wow!)  Because every one of those also locks the user into a two-year commitment.  So anyone who has been looking at a high-end phone isn't going to be surprised by the lock-in for the iPhone.

-- Jim
   Seattle
   Won't buy one until at least Christmas