[IxDA Discuss] [PLUG] Adaptive Path's MX East; October 22-23; Philadelphia

[Peter Merholz]

Hey all--

I'm thrilled to announce MX East, the second edition of our Managing  
Experience Through Creative Leadership conference. The first one,  
last February, sold out and was an amazing event. The second one  
promises to be even better, with some new speakers, and a more  
retreat-like atmosphere to encourage real community building.

http://www.adaptivepath.com/events/2007/oct/

This conference is for the burgeoning group of design managers,  
project and product managers, and executives who find themselves  
responsible for experience design. MX is not about design methods or  
high-falutin' strategy, but about what it takes to actually get great  
experiences out into the world.

To get a flavor of the discussions, listen to the podcasts from the  
first event:
http://www.itconversations.com/series/ap.html

The program features some of the top speakers from the first MX (Lou  
Carbone, Irene Au, Scott Berkun), and brings on a slew of new folks,  
including Joshua Wesson, CEO of Best Cellars, Kim Goodwin, Creative  
Director at Cooper, Khoi Vinh, design manager at The New York Times,  
and more.

We just added to the program to leading speakers on the emerging  
practice of service design:
   - Ryan Armbruster, SPARC Innovation Program, Mayo Clinic
   - Mark Jones, Head of Service Design Practice, IDEO

The event takes place October 22-23, just 35 minutes from the  
Philadelphia International Airport, in a kind of retreat setting  
called Normandy Farm.

There's also a pre-conference workshop lead by Margaret Hanley, whose  
class at the IA Summit was remarkably well-received.

We're currently offering Early Bird registration, and even a complete  
package that includes two night's hotel at discounted rates. And if  
you use the special IxDA promotional code IXDA, you'll receive an  
additional 15% off the total price.

See you in Philadelphia!
--peter