[IxDA Discuss] Pagination vs. Scrolling

[Rob Brown]

I have a conspiracy around pagination

The usability argument behind splitting up long pages into multiple pages
was invented by web publishers to increase ad impressions. The argument was
then supported by paid usability experts in the community to make that
argument believable.

Hey, that's my conspiracy


I agree that scrolling thousands of items on a page is bad... But so is not
providing relevant information within the top portion of the page.